[ PROMPT_NODE_26759 ]
FORMATTING GUIDE
[ SKILL_DOCUMENTATION ]
# Market Research Report Formatting Guide
Quick reference for using the `market_research.sty` style package.
## Color Palette
### Primary Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `primaryblue` | (0, 51, 102) | `#003366` | Headers, titles, links |
| `secondaryblue` | (51, 102, 153) | `#336699` | Subsections, secondary elements |
| `lightblue` | (173, 216, 230) | `#ADD8E6` | Key insight box backgrounds |
| `accentblue` | (0, 120, 215) | `#0078D7` | Accent highlights, opportunity boxes |
### Secondary Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `accentgreen` | (0, 128, 96) | `#008060` | Market data boxes, positive indicators |
| `lightgreen` | (200, 230, 201) | `#C8E6C9` | Market data box backgrounds |
| `warningorange` | (255, 140, 0) | `#FF8C00` | Risk boxes, warnings |
| `alertred` | (198, 40, 40) | `#C62828` | Critical risks |
| `recommendpurple` | (103, 58, 183) | `#673AB7` | Recommendation boxes |
### Neutral Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `darkgray` | (66, 66, 66) | `#424242` | Body text |
| `mediumgray` | (117, 117, 117) | `#757575` | Secondary text |
| `lightgray` | (240, 240, 240) | `#F0F0F0` | Backgrounds, callout boxes |
| `tablealt` | (245, 247, 250) | `#F5F7FA` | Alternating table rows |
---
## Box Environments
### Key Insight Box (Blue)
For major findings, insights, and important discoveries.
```latex
begin{keyinsightbox}[Custom Title]
The market is projected to grow at 15.3% CAGR through 2030, driven by
increasing enterprise adoption and favorable regulatory conditions.
end{keyinsightbox}
```
### Market Data Box (Green)
For market statistics, metrics, and data highlights.
```latex
begin{marketdatabox}[Market Snapshot]
begin{itemize}
item textbf{Market Size (2024):} marketsize{45.2 billion}
item textbf{Projected Size (2030):} marketsize{98.7 billion}
item textbf{CAGR:} growthrate{15.3}
end{itemize}
end{marketdatabox}
```
### Risk Box (Orange/Warning)
For risk factors, warnings, and cautions.
```latex
begin{riskbox}[Market Risk]
Regulatory changes in the European Union could impact 40% of market
participants within the next 18 months.
end{riskbox}
```
### Critical Risk Box (Red)
For high-severity or critical risks.
```latex
begin{criticalriskbox}[Critical: Supply Chain Disruption]
A major supply chain disruption could result in 6-12 month delays
and 30% cost increases.
end{criticalriskbox}
```
### Recommendation Box (Purple)
For strategic recommendations and action items.
```latex
begin{recommendationbox}[Strategic Recommendation]
begin{enumerate}
item Prioritize market entry in Asia-Pacific region
item Develop strategic partnerships with local distributors
item Invest in localization of product offerings
end{enumerate}
end{recommendationbox}
```
### Callout Box (Gray)
For definitions, notes, and supplementary information.
```latex
begin{calloutbox}[Definition: TAM]
Total Addressable Market (TAM) represents the total revenue opportunity
available if 100% market share was achieved.
end{calloutbox}
```
### Executive Summary Box
Special styling for executive summary highlights.
```latex
begin{executivesummarybox}[Executive Summary]
Key findings and highlights of the report...
end{executivesummarybox}
```
### Opportunity Box (Teal/Accent Blue)
For opportunities and positive findings.
```latex
begin{opportunitybox}[Growth Opportunity]
The Asia-Pacific market represents a $15 billion opportunity
growing at 22% CAGR.
end{opportunitybox}
```
### Framework Boxes
For strategic analysis frameworks.
```latex
% SWOT Analysis
begin{swotbox}[SWOT Analysis Summary]
Content...
end{swotbox}
% Porter's Five Forces
begin{porterbox}[Porter's Five Forces Analysis]
Content...
end{porterbox}
```
---
## Pull Quotes
For highlighting important statistics or quotes.
```latex
begin{pullquote}
"The convergence of AI and healthcare represents a $199 billion
opportunity by 2034."
end{pullquote}
```
---
## Stat Boxes
For highlighting key statistics (use in rows of 3).
```latex
begin{center}
statbox{$45.2B}{Market Size 2024}
statbox{15.3%}{CAGR 2024-2030}
statbox{23%}{Market Leader Share}
end{center}
```
---
## Custom Commands
### Highlighting Text
```latex
highlight{Important text} % Blue bold
```
### Market Size Formatting
```latex
marketsize{45.2 billion} % Outputs: $45.2 billion in green
```
### Growth Rate Formatting
```latex
growthrate{15.3} % Outputs: 15.3% in green
```
### Risk Indicators
```latex
riskhigh{} % Outputs: HIGH in red
riskmedium{} % Outputs: MEDIUM in orange
risklow{} % Outputs: LOW in green
```
### Rating Stars (1-5)
```latex
rating{4} % Outputs: ★★★★☆
```
### Trend Indicators
```latex
trendup{} % Green up triangle
trenddown{} % Red down triangle
trendflat{} % Gray right arrow
```
---
## Table Formatting
### Standard Table with Alternating Rows
```latex
begin{table}[htbp]
centering
caption{Market Size by Region}
begin{tabular}{@{}lrrr@{}}
toprule
textbf{Region} & textbf{Size} & textbf{Share} & textbf{CAGR} \
midrule
North America & $18.2B & 40.3% & 12.5% \
rowcolor{tablealt} Europe & $12.1B & 26.8% & 14.2% \
Asia-Pacific & $10.5B & 23.2% & 18.7% \
rowcolor{tablealt} Rest of World & $4.4B & 9.7% & 11.3% \
midrule
textbf{Total} & textbf{$45.2B} & textbf{100%} & textbf{15.3%} \
bottomrule
end{tabular}
label{tab:regional}
end{table}
```
### Table with Trend Indicators
```latex
begin{tabular}{@{}lrrl@{}}
toprule
textbf{Company} & textbf{Revenue} & textbf{Share} & textbf{Trend} \
midrule
Company A & $5.2B & 15.3% & trendup{} +12% \
Company B & $4.8B & 14.1% & trenddown{} -3% \
Company C & $4.2B & 12.4% & trendflat{} +1% \
bottomrule
end{tabular}
```
---
## Figure Formatting
### Standard Figure
```latex
begin{figure}[htbp]
centering
includegraphics[width=0.9textwidth]{../figures/market_growth.png}
caption{Market Growth Trajectory (2020-2030)}
label{fig:growth}
end{figure}
```
### Figure with Source Attribution
```latex
begin{figure}[htbp]
centering
includegraphics[width=0.85textwidth]{../figures/market_share.png}
caption{Market Share Distribution (2024)}
figuresource{Company annual reports, industry analysis}
label{fig:market_share}
end{figure}
```
---
## List Formatting
### Bullet Lists
```latex
begin{itemize}
item First item with automatic blue bullet
item Second item
item Third item
end{itemize}
```
### Numbered Lists
```latex
begin{enumerate}
item First item with blue number
item Second item
item Third item
end{enumerate}
```
### Nested Lists
```latex
begin{itemize}
item Main point
begin{itemize}
item Sub-point A
item Sub-point B
end{itemize}
item Another main point
end{itemize}
```
---
## Title Page
### Using the Custom Title Command
```latex
makemarketreporttitle
{Market Title} % Report title
{Subtitle Here} % Subtitle
{../figures/cover.png} % Hero image (leave empty for no image)
{January 2025} % Date
{Market Intelligence Team} % Author/prepared by
```
### Manual Title Page
See the template for full manual title page code.
---
## Appendix Sections
```latex
appendix
chapter{Methodology}
appendixsection{Data Sources}
Content that appears in table of contents...
```
---
## Common Patterns
### Market Snapshot Section
```latex
begin{marketdatabox}[Market Snapshot]
begin{itemize}
item textbf{Current Market Size:} marketsize{45.2 billion}
item textbf{Projected Size (2030):} marketsize{98.7 billion}
item textbf{CAGR:} growthrate{15.3}
item textbf{Largest Segment:} Enterprise (42% share)
item textbf{Fastest Growing Region:} APAC (growthrate{22.1} CAGR)
end{itemize}
end{marketdatabox}
```
### Risk Register Summary
```latex
begin{table}[htbp]
centering
caption{Risk Assessment Summary}
begin{tabular}{@{}llccl@{}}
toprule
textbf{Risk} & textbf{Category} & textbf{Prob.} & textbf{Impact} & textbf{Rating} \
midrule
Market disruption & Market & High & High & riskhigh{} \
rowcolor{tablealt} Regulatory change & Regulatory & Med & High & riskhigh{} \
New entrant & Competitive & Med & Med & riskmedium{} \
rowcolor{tablealt} Tech obsolescence & Technology & Low & High & riskmedium{} \
Currency fluctuation & Financial & Med & Low & risklow{} \
bottomrule
end{tabular}
end{table}
```
### Competitive Comparison Table
```latex
begin{table}[htbp]
centering
caption{Competitive Comparison}
begin{tabular}{@{}lccccc@{}}
toprule
textbf{Factor} & textbf{Co. A} & textbf{Co. B} & textbf{Co. C} & textbf{Co. D} \
midrule
Market Share & rating{5} & rating{4} & rating{3} & rating{2} \
rowcolor{tablealt} Product Quality & rating{4} & rating{5} & rating{3} & rating{4} \
Price Competitiveness & rating{3} & rating{3} & rating{5} & rating{4} \
rowcolor{tablealt} Innovation & rating{5} & rating{4} & rating{2} & rating{3} \
Customer Service & rating{4} & rating{4} & rating{4} & rating{5} \
bottomrule
end{tabular}
end{table}
```
---
## Troubleshooting
### Box Overflow
If box content overflows the page, break into multiple boxes or use page breaks:
```latex
newpage
begin{keyinsightbox}[Continued...]
```
### Figure Placement
Use `[htbp]` for flexible placement, or `[H]` (requires `float` package) for exact placement:
```latex
begin{figure}[H] % Requires usepackage{float}
```
### Table Too Wide
Use `resizebox` or `adjustbox`:
```latex
resizebox{textwidth}{!}{
begin{tabular}{...}
...
end{tabular}
}
```
### Color Not Appearing
Ensure `xcolor` package is loaded with `[table]` option (already included in style file).
---
## Compilation
Compile with XeLaTeX for best results:
```bash
xelatex report.tex
bibtex report
xelatex report.tex
xelatex report.tex
```
Or use latexmk:
```bash
latexmk -xelatex report.tex
```
Source: claude-code-templates (MIT). See About Us for full credits.